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Adsense Optimisation Essentials: Bigger is Better
3 Nov 2008
In Part I of the Adsense Optimisation Essentials series, learn how using larger ad units can help improve your AdSense revenue. AdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites.
While we refer to this as ‘optimisation’, we understand that this term can make the process sound more difficult than it really is. In response, we’re releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.
This week, we’re recommending you think big - big ad units, that is
Publishers often ask us what the best ad sizes are to include in their site’s design, and we always point them to these three:
- 300×250 medium rectangle
- 728×90 leaderboard
- 160×600 skyscraper
These ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you’ve receiving all ad types, you’ll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they’re interested in.
When you’re considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better!
Posted by Mel Ann Chan - AdSense Australia Optimisation Team
Source: Google Adsense Blog
Technorati Tags: Adsense Optimisation Essentials: Bigger is Better, Internet Marketing, Web Traffic, Make Money Online, Internet Publisher, PPC, Pay Per Click, SEO, Search engine opetimization, Adsense Optimisation , Essentials, Bigger, YouTube, Video , Better, More Profit
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Good article on Google Adsense. I tend to look for Wordpress themes that allow me to put big ad sizes on top of the page.
Diana @ http://www.DianaTan.net