PJ LightHouse

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you?

I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell out of his chair!

I followed up by asking him if he could ever think of ANY reason for his website pages NOT to be found on page 1 in the Google SERPs (search engine results pages).

How ’bout you? Can you think of any reasons you’d NOT want your pages to be found for your targeted keyword phrases on page 1? Read the rest of this entry »

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Any expert will agree that improving your AdWords click through rate (CTR) will also improve your Quality Score. And because of the unique way AdWords works, the higher your Quality Score, the less you will pay in bids, saving you money.

It may surprise you to know that improving ctr is easy. Yet incredibly, many advertisers don’t pay it much attention.

What Is Click Through Rate?

The fact of the matter is that there is no great mystery about ctr. It’s calculated by dividing the number of clicks on a keyword by the number of impressions. Read the rest of this entry »

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Here’s 13 Absolutely Unbreakable Laws of Success by Brian Tracy.

1. The Law of Control: You feel good about yourself to the degree at which you feel you are in control of your own life.

2. The Law of Responsibility: You are completely responsible for everything you are and for everything you become and achieve.

3. The Law of Direction: Successful people have a clear sense of purpose and direction in every area of their lives.

4. The Law of Compensation: You are always fully compensated for whatever you do, positive or negative.

Read the rest of this entry »

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