PJ LightHouse

Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create ad variations, but there is so much more to PPC than just that.

In these tough times you want to make sure your bottom line is at optimal conditions, and PPC can assist in these goals. Specified will be some tips and tricks to help you increase conversions and reduce costs. In essence, you want to persuade the buyer that you have the highest quality item for the lowest price compared to the competition. Read the rest of this entry »

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Here’s the latest news for all Adsense publishers, you can now customize your Adsense font size read more here… Since February, you’ve been able to change the font faces of your ad units. We’re now happy to announce the launch of a related feature you’ve been asking for - the ability to change the font size of the text in your ad units. You can now select from small, medium, and large font sizes for ad units on pages in Latin-character languages. Just like with the current font face options, size options appear in every account but will only be applied to ad units on pages primarily in Latin-based characters for now.

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Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or overused, the possibility of visitors actually making it all the way to your site - or of seeing any real income from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may not get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. Read the rest of this entry »

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Here’s your chance to get your hand on  Blogger Adsense Guide e-Book for FREE :) Just guess what is this actually in the image below and you will stand a chance to win this e-book for free.. First 5 person who guess correctly will get a copy of this e-book! Send in your entries now, just reply your answers in the comment box. Winners will be announced end of May 2009..

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Here’s a compilation of  How to Optimize for Google By Scott Van Achte part I, II and III… Great tips for SEO.. muahaha very long article Enjoy!!  In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be with on page website optimization.

THE RIGHT KEYWORDS
This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. Read the rest of this entry »

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Google AdSense is a grand way for webmasters to monetize their web sites . While many webmasters are struggling hard to earn $3 - $10 per day, some genius webmasters haven’t already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these genius webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, Im sure you will see a difference in your AdSense income.
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This is for all Adsense Publishers to take note.. If you’ve checked the AdSense program policies page today, you’ve probably noticed that we’ve just made a few small updates. We’d like to take a moment to clarify what’s been changed.

The first thing you might notice when you visit the program policies page is that we’ve revamped the look. Based on your feedback, we’ve reorganized the content and updated the layout to make it easier to read and navigate. We’ve highlighted some key information for each policy, and added expandable ‘Learn more’ sections that you can click for more detailed information. Also, we’ve grouped together policies that are specific to only AdSense for content or AdSense for search. Read the rest of this entry »

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Some latest FAQ updates from Google Adsense team.. Two weeks ago, we let you know about the upcoming launch of interest-based advertising. We’ve been reading your blog comments and forum posts, and we’d like to address some of the most common questions we’ve seen:
How should I update my privacy policies?
Your site’s privacy policy will need to include the information mentioned in this Help Center entry. However, because publisher sites and laws vary by country, we’re not able to provide exact language for your site. Please make any necessary changes to your privacy policies by April 8th, 2009, as the official launch of interest-based advertising will occur on April 9th. If you’re a blogger, you can paste your privacy policy into your sidebar. Read the rest of this entry »

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Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something.