PJ LightHouse

Here’s some great tips from Gary Klingsheim on 10 Key Things to Look for in a Good Web Designer..

The pace of business today is positively supersonic. There doesn’t seem to be enough time for anything anymore, and businesses of all sizes are working harder and faster all the time.

It’s important to work smarter, too. And that means when you have to choose an important vendor for an essential service, you need to slow down and make a deliberate, careful decision. This is particularly important when you are getting ready to put your company’s face on the World Wide Web in a new or newly-refurbished web site. Read the rest of this entry »

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Here’s an entry on sharing ad space for Adsense publisher by Arlene Lee -from AdSense Publisher Support. A number of publishers have asked us if it’s acceptable to place multiple publishers‘ ad code on the same page or site. Often they’ll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other publishers on the same page as their own. Read the rest of this entry »

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Here’s an interesting article on looking beyond Google, Meta-Search Engines Can Help Online Marketers By Bill Platt (c) 2008 the Phantom Writers (http://www.thePhantomWriters.com)

For businesses that market wholly or partially online, it may seem that three words are the only way to get more customers: Search engine optimization (SEO). Typically, the search engines being referred to are: Google, Yahoo, and MSN. These three engines have almost become interchangeable with the phrase “do a search”, so much so that the word “Google” has entered the English lexicon as “find information”. Read the rest of this entry »

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I got this 5 tips from Adsense team on how to optimize Search Box for Adsense publisher.. Following on the 5 tips on AdSense for content optimization our Sydney team presented a couple weeks back, now let’s turn to AdSense for search. As you may know, Google recently integrated Custom Search Engine into AdSense for search to provide additional customization options and improved targeting. Read the rest of this entry »

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Here’s an useful article for those learning Google SEO..The Top 20 Contributing Factors For Google SEO by Jon Bergan. Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages is turning to the web as a method of getting their message out there.

With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google’s search engine rankings. Achieving such a task is not an easy feat, however with a bit of perseverance, one can definitely improve their chances of reaching that glorious first page result. Read the rest of this entry »

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Over the years, webmasters have been told that they should want to avoid Blackhat SEO techniques in connection with their own websites. In general, I agree with this statement. But, by obtaining a deeper understanding of Blackhat search engine optimization, one could actually learn a bit about how to better his or her own positioning in the search engine results.

White Hat vs. Black Hat Search Optimization

Whitehat and Blackhat SEO is a comparison that is a take-off from the old cowboy westerns, where the good guys always wore white hats and the bad guys always wore black hats. So, in theory, we can assume that Whitehat practitioners are the good guys of SEO, and Blackhat practitioners are the bad guys of the industry. Read the rest of this entry »

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Search engine optimization has changed a lot over the years. What worked a few short years ago can get your site banned from Google today.Actually, let me rephrase that… Search engine optimization tricks have changed a lot over the years. But in truth, good solid SEO practices have remained stable and work better today than in years past. Why better? Because so many others keep trying to win with tricks that Google hates. This leaves you to reap the rewards of methods that Google loves!

The most important thing to realize is that Google, and other popular search engines place 90% and MORE of their ranking preferences on content and links. Keywords are still important, but only in the content of your pages; not in META tags like the old days. Read the rest of this entry »

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Here’s 5 easy Steps to  Optimising Your AdSense Performance from Google Australian AdSense The  team has put together a step-by-step guide on YouTube to optimising your AdSense performance which covers:

1. Analysing your webpage
2. Creating custom channels
3. Determining best ad design and placement
4. Maximising ad units on a page
5. Tracking and measuring your results Read the rest of this entry »

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Building high quality links to your website is one of the most important things that you can do to improve your search engine rankings. You can think of these links as votes in favor of your website (this is the way the search engines see it). Acquiring high quality links for your site can be very time consuming; however, it is a very important thing to do if you want to get great search engine rankings.

Before I continue, let me quickly define Link Popularity (link pop) for you. Link Popularity simply refers to the amount and quality of inbound links to your site. There are many free tools available on the internet for checking your link popularity.

How Link Directories Can Help You

Using link directories is one of the best ways to get quality links to your site. Just so you know, a link directory is a web site that has a large aggregation of links which are organized by topic. People who are searching for a particular type of web site will use link directories as an alternative to doing a search engine query. Read the rest of this entry »

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Google is all about linking. And if you want to snatch a top spot in Google’s search results you need to link like a pro.But don’t worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article you won’t need to worry about endless trial and error. We have a repeatable process that anyone can do, as easy as 1, 2, 3.

Link Strategy 1: Reap the Most Benefit from Anchor Text