PJ LightHouse

Any expert will agree that improving your AdWords click through rate (CTR) will also improve your Quality Score. And because of the unique way AdWords works, the higher your Quality Score, the less you will pay in bids, saving you money.

It may surprise you to know that improving ctr is easy. Yet incredibly, many advertisers don’t pay it much attention.

What Is Click Through Rate?

The fact of the matter is that there is no great mystery about ctr. It’s calculated by dividing the number of clicks on a keyword by the number of impressions. Read the rest of this entry »

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During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic, but no sales. I’ve seen this a thousand times before. Usually, what I find is a site filled with content that is chock-full of keyphrases and sounds stupidly repetitive. The solution is easy: Write natural-sounding, persuasive SEO copy that entices customers to buy. But this client’s site didn’t fit the stereotype.
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The internet brings a lot of things to do for a lot of people. Thanks to the internet people from different parts f the world will now be able to communicate and interact with each other for free. One way to reach out to people is through blogs. In fact, blogging brings fame and even can let you earn extra cash if you’re good enough.

Blogging is not just an online journal. Although thousands of people have their own blogs and blogging websites you have to consider the fact that only few people became famous because of it and became successful. Read the rest of this entry »

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Another cool tips from Google’s Inside Adsense Blog on how to maintain an AdSense-friendly site through Prevention  & Monitoring :)
These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it’s no surprise that many publishers are monetizing this type of content with AdSense ads. But, while you’re familiar with types of content which are compliant with the AdSense program policies, your users might not be. We understand that it’s not always easy to monitor hundreds of new comments, posts, user profiles, videos, or photos every day, so here are a few ideas on how to maintain an advertiser-friendly environment on your pages. Read the rest of this entry »

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Here’s some tips for Adsense Publishers on how to ensure that your website adhere to AdSense policies. Read on ..
Many of our publishers regularly ask what is exactly considered adult or mature content by AdSense policies. It’s a lot easier to understand when we speak about family-safe content. As you may already know, only ads classified as family-safe will be displayed on AdSense publisher websites.

Our policy regarding adult or mature content may include any material that is not appropriate for all audiences. While this obviously includes full nudity or sexual activity, it may also include textually explicit sexual content, image or video content containing lewd or provocative poses, strategically covered nudity, see-through or sheer clothing, and close-ups of anatomy that would be inappropriate if shown nude. Read the rest of this entry »

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You have employed every trick in the SEO handbook but that first page ranking in the search engines has been eluding you. You are about to give up. But before you do, perhaps you may wish to consider taking up article marketing. First of all, what exactly is article marketing? Article marketing is the process of writing and submitting original content to article directories. This is not a new concept. For years, marketers have been publishing content in newsletters, magazines, and other publications to gain exposure for their businesses.

The process starts by submitting an article to an editor. If the content is suitable, the editor publishes the article, and the marketer gets some exposure. The process is then repeated with as many publications as possible. In theory, if each publication brings just one customer, then a hundred publications may bring a hundred customers. A hundred customers may just be what a new start-up is looking for. Read the rest of this entry »

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  If you’ve been online for any amount of time, then I’m sure you’ve heard many of the success stories about internet entrepreneurs, and how they’re making millions every year, and you’ve probably heard how easy it is for you to do it, too.

And the truth is, it actually is kind of easy, but not as easy as most salesmen would have you believe. There is a little bit of work involved, and anyone who’s really been successful has put in the time and effort to get there. And they’ve managed to avoid the pitfalls on this list. Read the rest of this entry »

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an interesting story by Robert Kiyosaki, read How to Become Rich and Retire Young

The following is the story of how my wife Kim, my best friend Larry Clark and I, began our journey from broke, to rich, to retired in less than 10 years. When Kim and I started, we were nearly out of money and filled with doubt. We all have doubts. The difference is what we do with those doubts.

In December 1984, Kim, Larry and I were on a skiing holiday. At night we would discuss our plans for the future. Kim and I were on our last few dollars and Larry was in the process of building another business. On New Years Day, we tried to set some goals. Larry wanted to do more than just set goals for the coming year, he wanted us to set goals that changed our lives. Read the rest of this entry »

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Remember the master teacher once said 2000 years ago, “Unless you can become like little children, your chances are zero, you haven’t got a prayer.” A major consideration for adults.

Be like children and remember there are 4 ways to be more like a child no matter how old you get. Read the rest of this entry »

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The first time I heard that it is the leader’s responsibility to define real­ity was from leadership expert and author Max DePree. His assertion made sense to me instantly, and I agreed with it. But that doesn’t mean I was naturally good at it. Of all the lessons I’ve learned about leadership, this one has been the most difficult. I could be the poster child for positive thinking. I am wired to give hope and encourage others. I just can’t help myself. As result, my philosophy has been a little like that of humorist Garrison Keillor, who said, “Sometimes you have to look reality in the eye and deny it” Truthfully, my aversion to being realistic and my occasional reluctance to embrace the fact that it is a leader’s responsibility to define reality has cost me greatly. But at the age of fifty-four, I finally learned my lesson! Read the rest of this entry »

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What is good email design? And how can you hone it to heighten the payoff of your email marketing investment over time?

Like any ambitious endeavor, success favors preparation. In this article is best practices for optimal email newsletter design and how, with careful cultivation, you can plant the seeds that will yield a bounty later. As you will discover, launching successful newsletters is not difficult–it simply involves a hearty combination of knowing your goals, drafting a plan and executing with precision. Staying committed to each is essential.

Mastery Step #1: Define Your Purpose

Your email marketing program and each newsletter within it-deserves a well-thought-out plan. It’s essential to determine what goals you want to accomplish and how they align with your department’s or your company’s overall communications strategy. The idea is to send emails that convey context, reinforce company “voice,” and build your brand by creating a positive user experience. Draft a rock-solid email messaging plan, listing yours goals and the content and design features that will support them. Ensure every element–imagery, copy, palette, tone–supports your brand and communicates consistency across campaigns.

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