PJ LightHouse

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you?

I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell out of his chair!

I followed up by asking him if he could ever think of ANY reason for his website pages NOT to be found on page 1 in the Google SERPs (search engine results pages).

How ’bout you? Can you think of any reasons you’d NOT want your pages to be found for your targeted keyword phrases on page 1? Read the rest of this entry »

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Any expert will agree that improving your AdWords click through rate (CTR) will also improve your Quality Score. And because of the unique way AdWords works, the higher your Quality Score, the less you will pay in bids, saving you money.

It may surprise you to know that improving ctr is easy. Yet incredibly, many advertisers don’t pay it much attention.

What Is Click Through Rate?

The fact of the matter is that there is no great mystery about ctr. It’s calculated by dividing the number of clicks on a keyword by the number of impressions. Read the rest of this entry »

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It goes without saying that if you don’t have website traffic, the other components of your web business can’t work very effectively. Without eyeballs on your sales letter, you won’t make any sales!

There are many ways to generate fast free website traffic, but many of them aren’t readily available to the average, lesser-known marketer.

Joint ventures are an excellent way to get tons of others to send you there traffic. However, joint ventures hinge upon relationships/connections, and many of the people with the most traffic have tons of their own products to promote. Those who own large lists are also approached about joint ventures so often that they may have commitments that extend out past six months. Read the rest of this entry »

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According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while.

Twitter is simply a micro blogging service. What does that mean? It means that you write short updates (140 characters maximum) called “tweets” and send them out to your followers. And it is a marketer’s dream come true - it’s an easy way to stay in front of your target market and showcase your authority for free. Read the rest of this entry »

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About a year ago I fired Internet Explorer as my primary browser. Why? Because it crashed on me constantly and took forever at times to transition from one site to another. I’ve found the Firefox browser much more user friendly, especially given the number of plugins that have been developed for the browser.

The ability to customize Firefox with these plug-in extensions is what makes this open-source browser so special. However, there are so many available options for plugins, it’s tough to know what’s worth installing and what will be a complete waste of your time.
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Found this useful tips on 20 ways to use LinkedIn productively on webworkerdaily.com.. If the number of requests to join LinkedIn, the business networking network, that clog your email inbox is any indication, then you know it is becoming a legitimate business tool, and one that most professionals need to effectively leverage to boost their professional prospects. LinkedIn, in fact is a web worker’s best professional friend.

And although it’s just one of many such networks, LinkedIn, is in short a network for business opportunities. On LinkedIn, people don’t chat about music or what they did on Saturday night, but instead focus on opportunities and how the network can help you. And that’s a winning formula. Here are just some of the most common and productive uses of LinkedIn. :

1) Increase freelance work. If you’re a freelancer, or you want to be, getting work can sometimes be a challenge. Or perhaps you get a lot of work, but you want to focus more on quality work that gets you the highest pay per hour. Set up a profile that shows what you can do, your experience, what you have to offer. Link up with others you know, and you’ve got a free way to market your services. It could take awhile before the jobs start rolling in, but it can’t hurt to start now. Read the rest of this entry »

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In your consulting business, chances are you have spent a lot of time thinking about the specific services you can provide to clients. You’ve probably spent a great deal of time and effort working on processes, so that when clients come to you you’re able to provide them real solutions.

Unfortunately, many solo professionals don’t put the same kind of time and thought into their marketing message. They put up a website, perhaps, that goes into great detail about how it is they can solve their clients’ problems. Then, they can’t understand why no one is buying. Read the rest of this entry »

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If you think Twitter, Facebook, and other online social media communities are only for teens, you’re missing out on valuable and free marketing platforms for your brand (book, business or product).

Further, if you’re not on social media, you’re risking losing your potential clients/customers to those smart business people who are utilizing social media.

Which social media platforms you focus on depends a great deal on what your brand is. Here are seven excellent reasons why you must use social media no matter what you are promoting:

Reason 1: It’s the Most Cost-Effective Online Advertising
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 Successful sports teams have engrained in their heads the fundamentals of their sports. Business leaders and coaches alike who dwell on the fundamentals usually have the most successful outcomes. Failure is almost always rooted in a deviation from the fundamentals. So if your website is not delivering clients, perhaps you’re missing the fundamentals.

Part of the answer is no one actually taught you the fundamentals of website success. Most businesses understand the need for a website, few understand the fundamentals. Getting your website to deliver clients is an exercise in fundamentals. First and foremost is a back to basics, grass roots understanding of your market, website style.

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