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Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories, get some professional looking business cards, a website and Voila! It’s the old adage “build it and they will come”.
Trouble is, that’s what their competitors are doing also and in this day and age, it’s just not enough.
Does Your Business Stand Out Online?
Most advertising on the Web follows a time-honored format, although some might call it a time-worn format as it does little to differentiate itself. You can bet that a high percentage of this advertising will be ignored and the money spent on it will be wasted.
So how does a company stand out from the crowd online?
Thanks to an oversupply of similar text, claims, and presentation – coupled with a short 21st century attention span – your website has less than ten seconds to move a visitor to action. If it doesn’t, that visitor will click away to another site, and then another. Therefore, it’s critical that you find a way to break through the noise your competitors are making. But even that’s not enough.
Statistics show that even the best-looking websites generate conversion rates of under one percent, so for every 100 visitors you do manage to get, less than one will call or email you. Sound bleak? Thinking of redirecting more of your advertising budget back to the Yellow Pages? Don’t. You’re on the right track – you just haven’t leveraged all the power available to you online.
Most websites are little more than electronic versions of Yellow Page advertising. For the most part, they don’t encourage interaction beyond the obligatory “Contact me for more information” plea. These sites don’t encourage trust any more than their print counterparts. They don’t give visitors the warm-and-fuzzy feeling that a face-to-face meeting would. But they can.
Searching for a local service provider online can be a daunting prospect, but even more daunting than the search is deciding which provider to use once you get to the page, especially since most websites promise the standard good service, competitive pricing and high quality.
So how does a business differentiate itself from the sea of competition? Web video makes this possible on a grand scale. Thanks to rapidly improving technology, it’s easier than ever to add that warm-and-fuzzy, face-to-face element to your site, replicate an in-person interview, and provide your visitors a chance to check you out before picking up the phone. With Web video, you can present an interview that addresses all the questions and concerns of potential clients. You can keep them on your site longer and give them insight into the “business behind the business.” In a way that wasn’t possible even a few years ago, business owners can now speak directly to their audiences and showcase their personalities and areas of expertise. This is especially helpful if you are a professional service provider.
Any business that relies on conveying trust-ability will benefit from this type of web marketing. Really, it’s one-to-many communication with a one-on-one feel. It’s the perfect ice breaker and an efficient means of generating the interest and trust needed to compel potential clients to make an appointment and do business.
A high-quality Web interview placed strategically on your site is a huge timesaver for you and prospective clients because you reach a wide audience in minimal time. Potential clients get the information they need to pre-qualify – and pre-sell – themselves before they call.
Online video delivers some of the best ROI of any advertising medium today and if set up properly, actually ranks higher than text now by the major search engines like Google. Short of spending valuable face time with a potential client (often times a poorly qualified potential client) there is simply no better way to forge a personal connection with them. With that in mind, here are 10 tips to help you get the most of your online video marketing efforts.
10 Tips for Making the Most of Online Video
1. Make Sure Your Video is Professionally Done.
This is an absolute must. The whole point here is to establish credibility and trust, but you’ll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites are mediocre at best, but that is changing rapidly as companies begin to see the value of promoting themselves in this manner. In fact, a recent Permission TV survey found that 67% of 400 hundred top executives intended to focus their online marketing efforts on video in 2009. The rush is coming – find a personable, engaging interviewer and a top notch production crew to really stand out.
Malaysian, Please take heed to look carefully whenever you receive any new RM50 notes. There is a lot of Fake RM50 floating around. See the images below to help identify the fake RM50.
Thanks for Yau Yau for sharing this report on Scams.. got it in my email today.. beware of these people so you don’t get scammed!1. The Cafe Scams – Island Red Cafe & Stevens Corner
(strange, both in Pandan Indah) – Island Red Cafe collects members RM6,000 each and promised 5% return every month and even give you a name in the ROC as a shareholder but what’s the point when they run away? Stevens Corner, the famous indian coffee shop follows due to drop of business since their renovation. They collect RM3,000 per member and promise return of RM150 monthly and plans to open nice fanchisee cafe called StevensTeaGarden. Someone mentioned they will make you sign an agreement that give them the rights NOT to pay you anything in future. If you really wish to join, ask for a copy of their agreement and consult your lawyer BEFORE paying them. Bet you will NOT get a copy. Both collect monies from new members with MLM recruitment schemes and pay the old members like Sunshine Empire. You never know when they will run away.
2. Sunshine Empire
This licensed and legal Company has an impressive office at the ground level of KUB building along Jalan Yap Kwan Seng, near Menara Public Bank and AmBank Building . They also have a showroom office at the ground level in the next building. 3 or 4 months ago, Singapore’s Straits Times and The Paper published big news reminding their people to be careful and NOT to believe in them. Hope someone can put up the link or google for it.(As expected, they STOPPED paying back members now and all investors LOST their money). Continue reading Scam Scam Scam.. Beware of these Scammers
an interesting story by Robert Kiyosaki, read How to Become Rich and Retire Young 🙂
The following is the story of how my wife Kim, my best friend Larry Clark and I, began our journey from broke, to rich, to retired in less than 10 years. When Kim and I started, we were nearly out of money and filled with doubt. We all have doubts. The difference is what we do with those doubts.
In December 1984, Kim, Larry and I were on a skiing holiday. At night we would discuss our plans for the future. Kim and I were on our last few dollars and Larry was in the process of building another business. On New Years Day, we tried to set some goals. Larry wanted to do more than just set goals for the coming year, he wanted us to set goals that changed our lives. Continue reading Money: How to Become Rich and Retire Young by Robert Kiyosaki
Want to know how to accumulate cash in a hurry? Stop wasting it. One tiny crack in your finances can turn into a major drain through which untold sums are totally wasted. It`s time to start plugging the leaks. To get you started, here are sixteen of the biggest, baddest money wasters:
Buying TV infomercials
Face it, TV products are overpriced and hardly ever turn out as depicted. And those risk-free trial periods? Don`t believe it. You`ll have to pay the return shipping costs plus a restocking fee, if you even get around to returning it.
Plug the leak. When tempted to buy, take a second to look up the item on eBay. You`ll find dozens at a fraction of the price because that`s where €œas seen on TV products end up. Ask yourself, €œWhy so many returns? By then, the infomercial should be over.
Show me the money. How about two easy payments of $49.95? Plus shipping and handling, and the shipping charges to return it during the €œfree trial period. Continue reading Money: 16 Big, Bad Money Wasters by Mary Hunt
“The sky is falling! The sky is falling!” That sounds just like what all the media people are telling us these days. “Recession! Recession!” Calm down, Chicken Little! The sky is NOT falling. Everything will be okay.
By definition, a recession doesn’t happen until the Gross Domestic Product (GDP) numbers€”how you measure the number of goods made and sold in the USA – goes down for 6 consecutive months. Even though the economy has slowed, it’s no reason to completely freak out and think the world is going to collapse. Don’t let the talking heads on the nightly news make you emotional and cause you to freak out about the economy. If you let your emotions dictate your actions, you’re going to be broke your whole life. Continue reading Money: Recession-Proof Yourself – Your Economy is Up to You! By Dave Ramsey
You may already know that Baby Step 1 in Financial Peace University is saving $1,000 for a starter emergency fund. It might seem daunting to save up that much money, but you can do it! Even if you’ve never held $1,000 cash in your hands before, there are plenty of ways to quickly earn the money. Then you can stash it away in the bank for a rainy day. Here are several ways you can start saving for your emergency fund: Continue reading Jump Start Your Saving By Dave Ramsey