PJ LightHouse

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you?

I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell out of his chair!

I followed up by asking him if he could ever think of ANY reason for his website pages NOT to be found on page 1 in the Google SERPs (search engine results pages).

How ’bout you? Can you think of any reasons you’d NOT want your pages to be found for your targeted keyword phrases on page 1? Read the rest of this entry »

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It goes without saying that if you don’t have website traffic, the other components of your web business can’t work very effectively. Without eyeballs on your sales letter, you won’t make any sales!

There are many ways to generate fast free website traffic, but many of them aren’t readily available to the average, lesser-known marketer.

Joint ventures are an excellent way to get tons of others to send you there traffic. However, joint ventures hinge upon relationships/connections, and many of the people with the most traffic have tons of their own products to promote. Those who own large lists are also approached about joint ventures so often that they may have commitments that extend out past six months. Read the rest of this entry »

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Found this useful tips on 20 ways to use LinkedIn productively on webworkerdaily.com.. If the number of requests to join LinkedIn, the business networking network, that clog your email inbox is any indication, then you know it is becoming a legitimate business tool, and one that most professionals need to effectively leverage to boost their professional prospects. LinkedIn, in fact is a web worker’s best professional friend.

And although it’s just one of many such networks, LinkedIn, is in short a network for business opportunities. On LinkedIn, people don’t chat about music or what they did on Saturday night, but instead focus on opportunities and how the network can help you. And that’s a winning formula. Here are just some of the most common and productive uses of LinkedIn. :

1) Increase freelance work. If you’re a freelancer, or you want to be, getting work can sometimes be a challenge. Or perhaps you get a lot of work, but you want to focus more on quality work that gets you the highest pay per hour. Set up a profile that shows what you can do, your experience, what you have to offer. Link up with others you know, and you’ve got a free way to market your services. It could take awhile before the jobs start rolling in, but it can’t hurt to start now. Read the rest of this entry »

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If you have been the owner of a website or a blog for any length of time, you’re probably striving continuously to improve the SEO (Search Engine Optimization) of your website. Let’s face it; the more effort you put into SEO, the better your ranking will be on the various search engines, which in turn means your website will enjoy more traffic as a result.

Of course, even though you more than likely already use several social networking sites, you may not yet be sure of how much those sites can help improve your rankings. One of the best sites to take advantage of is LinkedIn. The main reason for this is that the site already enjoys phenomenal rankings due to the profiles which are hosted on it.

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Google has launched a controversial new tool that allows the public to comment on any web site in a side bar displayed in their browser.

Called Google Sidewiki, the tool is integrated in the latest version of Google Toolbar and works with both Firefox and Internet Explorer but ironically, not yet Google Chrome. To use Sidewiki, download the latest version of the Google Toolbar and set it to enhanced. Read the rest of this entry »

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 Successful sports teams have engrained in their heads the fundamentals of their sports. Business leaders and coaches alike who dwell on the fundamentals usually have the most successful outcomes. Failure is almost always rooted in a deviation from the fundamentals. So if your website is not delivering clients, perhaps you’re missing the fundamentals.

Part of the answer is no one actually taught you the fundamentals of website success. Most businesses understand the need for a website, few understand the fundamentals. Getting your website to deliver clients is an exercise in fundamentals. First and foremost is a back to basics, grass roots understanding of your market, website style.

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Here’s some interesting facts about Google Search Engine.. Google actually doesn’t use the keywords Meta Tags in Web Ranking. Continue to read the details here as posted in Google Webmaster Central Blog.

Recently we received some questions about how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Bob has added the words “AliceCo” to his “keywords” meta tag. Should Alice be concerned? Read the rest of this entry »

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Instead of giving you a cheap “I’m the guru” explanation, I want to actually SHOW you how I rank in Google, by getting one of my brand new videos to pop up in the first few results for a competitive search term.

What I’m actually going to do is get the video “Efusjon Review” to be listed in the top few results in Google over the next few days to a week. By the way, that phrase is being competed for by a million people right now, so it won’t be the easiest result in the universe - also, the video isn’t really an Efusjon Review, it’s actually a commercial for my website. I know, I know, I’m brilliant. Read the rest of this entry »

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The internet brings a lot of things to do for a lot of people. Thanks to the internet people from different parts f the world will now be able to communicate and interact with each other for free. One way to reach out to people is through blogs. In fact, blogging brings fame and even can let you earn extra cash if you’re good enough.

Blogging is not just an online journal. Although thousands of people have their own blogs and blogging websites you have to consider the fact that only few people became famous because of it and became successful. Read the rest of this entry »

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When you own a business, your website is one of your most important tools that can be used to reach new customers and generate higher sales.

Whether you have an established website that is not currently working for you, or you are a complete newbie to the online marketing world, improving your website so that it generates traffic and increases sales is the right thing for your business.

Without a high quality website that attracts visitors and provides you with a way to capture information, you are not using the Internet’s power to its full potential. The information below can provide you with an idea of why a good website is so important for your businesses’ bottom line.

Why is a Quality Business Website so Important?

A high-quality business website provides you with a way to capture the enormous amount of traffic that is on the Internet. It also makes your business more accessible to your customers.

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If you haven’t started using Google Analytics on your website(s) or blogs, I highly highly recommend it. If you’ve set up an account but rarely look at it - I recommend you start looking.

First of all - what is Google Analytics?

Google Analytics is a free analysis tool which gives you information on where your website visitors are coming from, which pages they visit, how long they stay, and a lot more. There are plenty of paid stat counters available which present data in different ways, but Google Analytics is one of the best, and it’s free. Read the rest of this entry »

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We all know that search engines are very important for the success of a website. Almost 85% of new internet users find good websites by using a reliable search engine like Google.

Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several characteristics.