PJ LightHouse

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or overused, the possibility of visitors actually making it all the way to your site - or of seeing any real income from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may not get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. Read the rest of this entry »

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Let’s face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that won’t ever be viewed and therefore stand no chance of commercial success. Some of those sites are relatively good; unfortunately their owners have misunderstood the process and have the cart before the horse…

In the online world no one just happens by your website, credít card in hand! If you’ve yet to build your website, or about to create a new site, stop! consider first exactly what you wish to achieve with that site, before you start. “Creating a website should follow a process proven to deliver a commercial end result… or run the risk of ending up, just another pretty picture in cyberspace!”

Fortunately there is a process, and I highly recommend you take a look at it… perhaps you already know it…

Content > Traffic > Pre-sell > Monetize

A time tested, 4 step process, proven to produce websites that deliver… commercially! Ok so, let’s now look briefly at each step and why they work in this particular order. Read the rest of this entry »

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Search for a list of SEO factors and you’ll find that most feature at least 50.

That’s 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn’t it?

Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ elements - about using “special proprietary techniques” fine-tuned to search algorithms to boost your website above the competition.

Not exactly.

There are actually more like 200+ signals that search engines use when ranking websites.

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As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.

Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market. Read the rest of this entry »

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In today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.

When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business? Yes.

And I’m not talking about traffic. And you don’t need to be controversial, either. I’m talking creating systems to leverage, manage and profit from the “buzz.”

Word-of-mouth is one of the most powerful lead and business generation processes there is. Online, some people call it “word-of-mouse.” But we know it more as viral marketing. Read the rest of this entry »

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You have employed every trick in the SEO handbook but that first page ranking in the search engines has been eluding you. You are about to give up. But before you do, perhaps you may wish to consider taking up article marketing. First of all, what exactly is article marketing? Article marketing is the process of writing and submitting original content to article directories. This is not a new concept. For years, marketers have been publishing content in newsletters, magazines, and other publications to gain exposure for their businesses.

The process starts by submitting an article to an editor. If the content is suitable, the editor publishes the article, and the marketer gets some exposure. The process is then repeated with as many publications as possible. In theory, if each publication brings just one customer, then a hundred publications may bring a hundred customers. A hundred customers may just be what a new start-up is looking for. Read the rest of this entry »

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Here’s your chance to get your hand on  Blogger Adsense Guide e-Book for FREE :) Just guess what is this actually in the image below and you will stand a chance to win this e-book for free.. First 5 person who guess correctly will get a copy of this e-book! Send in your entries now, just reply your answers in the comment box. Winners will be announced end of May 2009..

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Here’s a compilation of  How to Optimize for Google By Scott Van Achte part I, II and III… Great tips for SEO.. muahaha very long article Enjoy!!  In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be with on page website optimization.

THE RIGHT KEYWORDS
This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. Read the rest of this entry »

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The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate products, or click on ads that you recommend.

Put simply, a sticky site equals customer loyalty. Customer loyalty equals revenue.

1. Content. We can’t stress the importance of content enough. Keep the content up to date, and ‘time sensitive’. Remove out of date content so that it doesn’t affect the credibility of your site. Read the rest of this entry »

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You might think, from all the buzz about search engine optimization - SEO - that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google’s own search results are any indication, the interest in SEO yields almost 50% of the interest in general advertising. That level of interest seems way out of proportion to the realities of business advertising.