PJ LightHouse

Fear has been correctly identified with the acrostic False Evidence Appearing Real.  The truth is that if we think something is to be feared, that perception becomes the cruelest form of reality.

A second-grade boy was overheard saying, “It’s easy to be brave when you’re not scared.”  By the same token, it’s easy to talk about how to overcome fear when you have little to be afraid of.  Fear is certainly real for most people and all of us face a fear of something - poverty, divorce, rejection, death, failure, speaking in public, being laughed at, etc. Read the rest of this entry »

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Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well.

How can you make the best use of Twitter in your business? It all starts with having followers in your target market. No doubt you’ve been inundated with email offers of things like “10,000 Twitter followers in 60 seconds for only $19.95!” Trust me - 1000 followers that are members of your target market are much more useful to the growth of your business via social networking than 10,000 followers that come from anywhere. Read the rest of this entry »

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Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create ad variations, but there is so much more to PPC than just that.

In these tough times you want to make sure your bottom line is at optimal conditions, and PPC can assist in these goals. Specified will be some tips and tricks to help you increase conversions and reduce costs. In essence, you want to persuade the buyer that you have the highest quality item for the lowest price compared to the competition. Read the rest of this entry »

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Whether you’re looking to do Paid Search Advertising yourself or to hire someone to do that for you - you should know what makes a Pay Per Click campaign successful - or you will end up suffering.

Paid search advertising may look deceptively easy to do. Countless times small business owners decide (and correctly so) that PPC is going to do wonders for their business and ‘dive’ right into it…

Unfortunately most of them don’t really educate themselves enough on what to do and how to do it, and then they end up spending a helluva lot of money, with little to no results. Next they declare that Paid Search Marketing doesn’t work and then they’re out!

Alternatively, the small business owner hires an overpaid, over-promising PPC management firm, and lets them do whatever they like - not knowing what to be aware of in order to make sure he’s getting the best possible results for the best price…
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Keeping a blog up to date is one of the most important aspects of blogging. This is so important because regular blog visitors expect new postings on a regular basis. Not all visitors expect to see a new post as often as once a day but most blog readers expect the content on the blog to be updated on a regular basis. In most cases visitors expect new content on at least a weekly basis. However, depending on the subject matter the visitors may expect updates on a basis which is either more frequent. Read the rest of this entry »

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Here’s 10 super simple flaming hot ways to catapult your sales online

1. Create an email discussion list. The list should be related to your web site’s subject. Place your ad on all posts and it will remind people to visit your site.

2. Prove your product is a bargain. Add a lot of free stuff to your offer or, if you’ve sold the product  for a higher price before, show them the difference.
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The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate products, or click on ads that you recommend.

Put simply, a sticky site equals customer loyalty. Customer loyalty equals revenue.

1. Content. We can’t stress the importance of content enough. Keep the content up to date, and ‘time sensitive’. Remove out of date content so that it doesn’t affect the credibility of your site. Read the rest of this entry »

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Sending out sales letters to prospective customers or potential clients can be one of the most effective ways to create loyalty and get your market to buy.

But so many sales letters are regarded as junk mail by today’s consumer - and they are right. When was the last time you opened a sales letter in the mail and actually read it? Why not? Because the bulk of today’s sales letters don’t entice you, they don’t speak to you, and most importantly, they don’t give you any reason to bother. Here are ten mistakes that you might be making now that is costing you thousands of dollars:

#1. Your letter doesn’t speak to anybody in particular.

Okay, you bought a mailing list and you shipped out a letter. Who is receiving it? Is it a specific gender? Do they have a particular career? How much money do they make? Read the rest of this entry »