Check the latest re-vamped of Music Unlimited site which is part of Hotlink, the pre-paid mobile phone brand of Malaysian telco Maxis.. Music Unlimited (musicunlimited.com.my) is the latest installment of Hotlink`s €˜brand refresh` strategy launched last year under the advertising tagline €˜Life unlimited`.
[kml_flashembed movie="http://www.youtube.com/v/iGlpgmN9e1c" width="425" height="350" wmode="transparent" /]
The site includes a photo gallery, a €˜happenings` section, containing event, club and album reviews, and a blogging section for music industry gossip. Users can download music to their mobiles and smart technology enables the site to predict users` favourite genres. The new site is co-branded with both Hotlink and Maxis logos appearing on the homepage, to appeal to customers from both pre- and post-paid services.
€œWe wanted to make the site welcoming to Maxis users too, said Proximity Malaysia director Vic Sithasanan. We`ve pushed a lot of content upfront, added new features and made the site easier to use. Music is a big part of Hotlink`s strategy to personalise the mobile phone, and we want to own that platform. Music Unlimited is already the biggest music download site in Malaysia, with 100,000 downloads available. Hotlink`s €˜3 pillars` marketing strategy, launched five months ago, focuses on the brand`s aim to €˜explore, express and connect`. The revamp also included the introduction of a new logo. Hotlink is Malaysia`s largest prepaid mobile phone brand, with 7.5 million subscribers.