1. Marketing 101: Develop a powerful and compelling core message.
Say something, say it well, say it often. Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter because clutter is what leads to abandonment. Although this is the essence of a successful branding and marketing campaign, you`d be surprised how many companies fail to grasp this concept.
2. Make sure your core message is €œbenefit oriented. People don`t buy services or products, they buy the benefits of those services or products. In all your communications, make sure your message translates into specific benefits. Continue reading SEO:23 Powerful Marketing and Branding Tips Geared to Drive In More Traffic and Revenue